Netstar expands customer experience with new e-commerce platforms

18 September 2020 | Road Safety Highlights

Netstar has launched its services on efficient, new e-commerce platforms that slash service times and boost effectiveness, as consumers increasingly do business remotely.

Netstar, a subsidiary of Altron, introduced a new e-commerce platform on its website to enhance digital interaction with its vehicle tracking and recovery customers, as online retail gains popularity following the Covid-19 pandemic and the lockdown.

Netstar has also partnered with Standard Bank UCount on a first-to-market, co-branded online purchasing platform. The offering lets UCount members sign up for Netstar Plus or Netstar Early Warning vehicle tracking, make payment and arrange fitment while earning rewards.

“The Covid-19 lockdown has contributed to a shift in South African consumer behaviour, and accelerated the move to digital retail,” said Dean Andrews, Netstar Marketing Executive. “These are likely to be long-term changes, and these e-commerce platforms expand our positioning as a digital, customer-centric organisation.”

The new Netstar e-commerce process shortens the onboarding time for new car-tracking customers to just two-to-three minutes. The buy-online functionality enables customers to complete their application and book a convenient fitment time and place.  

“The new channels are all about being flexible and responding to customer needs,” said Andrews. “If they prefer, new customers can now do business without having to wait for call backs, without phone logged contracts or the to-and-fro of telephone conversations to confirm details and schedule an installation time. Our customers  can now complete sign-up any time, from anywhere.” 

“No more waiting to speak to an agent,” reads a Netstar customer testimonial following the launch of the e-commerce platform. “No recording verbal contracts and no chance of misspelling, repeating etc.”  
Andrews said the ecommerce offerings positioned Netstar as the frontrunner in the digital environment and allowed it to bring the peace of mind of vehicle tracking and recovery to customers quickly and conveniently, on the channel of their choice. 

“If customers prefer to do business digitally, they can. Now you can get a tracking device online – quickly and easily – to protect you and your family”.

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