Imperial partners with Trails South Africa to develop and connect communities safely in the Western Cape

25 November 2021 | From Arrive Alive


Imperial in partnership with Trails South Africa (Trails SA), proudly celebrated the official opening of the first section of the planned 6,000km trail network in the Western Cape. Earlier this year, Imperial announced this partnership with Trails SA, a non-profit company engaged in developing an adventure tourist network in South Africa, on its Trails Western Cape project. This community development initiative, which is supported by the Western Cape government, focuses on linking existing trails to create a network that will not only create jobs and provide a safe walking option for pedestrians within connecting communities, but will also bring much-needed adventure tourism revenue to the area. 

“When we set out on our partnership with Trails SA to support the development of these trails, connect communities safely and give local residents employment opportunities, we envisioned a network of trails that is underpinned by empowerment and community development,” said Mohammed Akoojee, Group Chief Executive Officer at Imperial. “As a purpose-driven organisation, we are committed to creating and sustaining value in our countries of operation, including developing the communities in which we operate. We are delighted to see that this initiative is already delivering on our vision so soon after inception.” 

The first phase of the Trails SA project is complete and encompasses linking trails in the Banhoek Conservancy to those in Idas Valley, Paarl and Franschhoek, as well as trails in Stellenbosch to those in Idas Valley.

“To date, 3,800km of trails have been linked, with over 100 people employed in both contract and permanent positions, and hundreds of businesses on route have started benefitting from the trails,” said Reghard Goussard, co-founder of Trails SA. “The economic multiplier effect of this project in the community is significant, with the wages received being used to buy other essential goods and services from small, local businesses.” 

In addition, 22 trail rangers have been permanently employed to maintain the trails and offer support to trail users. They ensure that people purchase permits to ride the trails, help repair broken bicycles, and offer assistance to anyone who needs medical attention.

The Premier of the Western Cape, Alan Winde, who commemorated the launch today, said: “I want to commend Imperial and Trails SA, who are going above and beyond to connect our communities through the linking of trails. This is a wonderful, immediate boost for job creation in our province, while simultaneously developing our ecotourism infrastructure for the future. This will no doubt enable sustainable economic growth as our tourism sector recovers and expands. I thank them for this initiative, and I am confident that this initiative will be a great success.”

Imperial also proudly announced a two-year sponsorship of the Fairtree Cannondale Racing Team, which will now be known as the Fairtree Imperial Cannondale Racing Team, at the event yesterday. This accomplished mountain biking team, whose members are men and women from the local communities surrounding the trails under development, have been given the opportunity to demonstrate their talent on a global stage.  

The Imperial sponsored trails in Franschhoek are patrolled by the Fairtree Imperial Cannondale Racing Team, known to locals as the ‘Banhoek Rangers’. “We are pleased to play a role in helping this team succeed – not only in the great work they are doing on the trails, but also in their chosen sport – an important area of CSI development for Imperial,” said Akoojee.

Chris Norton, Team Manager of the Fairtree Imperial Cannondale Racing Team, added: “The team is a positive example of how sport has the power to unite communities and change individual circumstances, as it has done with these incredible riders. We are proud to have Imperial on board as a partner, which will no doubt take the team to another level and allow them to reach their full potential. In addition, the partnership with Imperial will provide the team with much-needed transport for tours and allows them to continue the important work they are doing with Trails SA.”

These projects drive development in the form of infrastructure, employment, healthy living and business and skills development, and Imperial is excited to see the first phase of this new trail network already attracting visitors and making a positive impact in the community. 

“It is not only driving community development as intended, but it is also providing local communities with a sense of pride and ownership of the trails network, which will positively influence the success of the project in years to come,” concluded Akoojee.

About Imperial

Imperial is an African focused provider of integrated market access and logistics solutions, with a focus on the following key industries — healthcare, consumer, automotive, chemicals, industrial and commodities. Imperial takes its clients and principals’ products to some of the fastest growing and most challenging markets in the world. Ranked among the top 30 global logistics providers and listed on the JSE in South Africa, Imperial seeks out and leverages new technology to deliver innovative, end-to-end solutions. Through its significant African footprint and international expertise, and with the support of its 25 000 people, Imperial’s purpose is connecting Africa and the world — and improving people’s lives with access to quality products and services. For more information, visit www.imperiallogistics.com

About Trails South Africa

Trails South Africa is a non-profit company that comprises a total trails network of more than 20,000km in length. The 9 Trails South Africa regions are arranged according to their province and district. Trails South Africa aims to partner with local and provincial governments, as well as private organisations, to link up trails in the nine regions to provide a golden thread through which to promote adventure tourism, and in so doing build communities, create jobs, preserve nature and create sustainable eco-tourism opportunities for the regions. Hard Adventures, though an exclusive agreement with Trails South Africa, is the adventure tourism development company tasked with developing these trails.


 

Share This Page

Tell a friend icon Tell a Friend | Fax machine icon Print this Page

News Articles

26 Nov 2021 | From Arrive Alive
The B97 minibus taxi route between Mbekweni in Paarl and Bellville will be closed for a further three months starting from tomorrow, Friday 26 November 2021. I took the decision to extend the closure of the route after concerted efforts to stop violence between operators affiliated to the Cape Amalgamated
26 Nov 2021 | From Arrive Alive
Four people have sustained minor injuries in a high impact accident on Bartle Road and Queen Mary Avenue in Umbilo just after 2 pm. ALS Paramedics Medical Services arrived on the scene to find total carnage. It is alleged that SAPS was chasing a suspect vehicle when the vehicle crashed into another
26 Nov 2021 | From Arrive Alive
Ten people were left injured following a bakkie rollover on Karatara road between Sedgefield and Knysna this afternoon. When ER24 paramedics arrived at the scene at approximately 16h30, they found a bakkie lying on its roof in the middle of the road. A woman was found trapped underneath the bakkie,
25 Nov 2021 | From Arrive Alive
Last night, an eight-year-old boy was injured when he was struck by a light motor vehicle at the East Fort and Oude Skip Intersection in Hout Bay. ER24 arrived shortly after 20h20 to find local security services and local authorities already in attendance. On closer inspection, medics found a child
25 Nov 2021 | From Arrive Alive
Emer-G-Med responded to a single-vehicle collision on the N1 South and R21, Botha Avenue in Centurion. One patient sustained life-threatening injuries and was treated alongside @Netcare911_sa ALS and was airlifted to hospital. The driver sustained minor injuries. Local authorities were on the
25 Nov 2021 | From Arrive Alive
Emer-G-Med responded to a two-vehicle collision in Bryanston. Fortunately no serious injuries on scene. One patient transported by another service to hospital. Authorities were on the scene of the collision for assistance and further investigations.
25 Nov 2021 | From Arrive Alive
Schools across South Africa close for the festive season break on 15 December and traffic on the country’s major routes is expected to increase significantly from then on. The Automobile Association (AA) says motorists must prepare both their attitudes and vehicles properly for their journeys.
25 Nov 2021 | From Arrive Alive
The Minister of Transport, Mr. Fikile Mbalula, will host a media briefing to present an assessment on the state of Transport entities and the sector’s contribution to the economic reconstruction and recovery. Chairpersons and CEOs of public entities reporting to the Minister of Transport
25 Nov 2021 | From Arrive Alive
This morning, a man believed to be in his 50s was killed when a car struck his motorbike on the Highway Road in Florida Park, west of Johannesburg. ER24 paramedics arrived shortly after 07h00 to find a man lying on the pavement. His motorbike was found partially beneath a light motor vehicle. Medics

News Archive

Home  |  
Contact  |  
Browser  |  
Disclaimer  |  
CMS  |  
© 2021 - All Rights Reserved www.arrivealive.co.za