Jetour, one of the fastest growing SUV brands in China, will be entering the South African market this September, with 40 dealerships across the country.
Jetour Auto was launched by the Chery Holding Group in 2018 in response to market trends and consumer demand for vehicles that combine innovative design, advanced technology, and affordability. Since inception, Jetour Auto has operated completely independently in the global market, with dedicated R&D, manufacturing facilities, sales and aftersales channels, and it will also operate independently in the South African market.
Over the last five years alone, Jetour has sold over 1 180 000 vehicles globally across its five product lines, with over 1 200 partners in over 60 countries and regions worldwide, achieving number one in several markets.
Johnny Fang, Managing Director of Jetour in South Africa, says that the company will be targeting sales of 800 units monthly within the first year of operation, with their Jetour X70 Plus and Dashing models as the first to hit the local market. He says priorities locally will also include enhanced service quality and availability of parts.
Our state-of-the-art parts warehouse in Kyalami, spanning 4,000 square meters and housing up to 82,000 parts, only strengthens our commitment to customer satisfaction, providing customers with the parts needed, when they need them, with the efficiency and reliability that they'd expect.
Globally, Jetour has over 27 years accumulated experience and 26 000 patents. By integrating extensive data analytics and intelligent manufacturing equipment, Jetour’s goal is to produce safer, more comfortable, more intelligent and eco conscious automobiles.
A combination of “JET” meaning sleek, fast, successful and victorious and “TOUR” which references the brand’s ethos of freedom and adventure, Jetour is set to become a vehicle synonymous with lifestyle and travel, backed by innovation, reliability, and sustainability.
“We are excited to mirror Jetour’s worldwide success in South Africa and become the top choice for travel vehicles amongst local customers,” Fangs says.
This new automotive brand will target the mid to high-level consumer looking for comfort, elegance, safety and reliability, with expert aftersales service.
With “Drive Your Future” as its tagline, Jetour is set to become a competitive player in the local SUV automotive sector.