Imperial Road Safety raises road safety awareness using one hashtag

12 June 2018 | Road Safety Highlights


Imperial Road Safety, powered by Motus, recently launched its #BongieSays social media campaign - aimed at educating online users about responsible road safety through a series of bite–sized social media posts. 
 
“One cannot deny the power and impact of social media in society, as we know it today. In fact, reports* indicate that South Africa has 16 million Facebook users and 8 million Twitter users which really paints the picture in terms of how we are consuming information as a nation. Therefore, as a brand continuously looking for platforms and channels to bring road safety education to the forefront, using social media to drive this, was very important to us.” 
 
“By using the hashtag - #BongieSays, we aim to create talkability online and, more importantly, influence how South Africans perceive and react to road safety, which is critical if you consider the country’s road safety crisis,” says Berenice Francis, Group Commercial Executive at IMPERIAL.
 
Since its launch, some of the key topics covered as part of the #BongieSays campaign include: distracted driving, the importance of using a safety belt at all times, as well as advice for pedestrians, cyclists and runners as road users. 
 
The campaign, launched in May, forms part of the brand’s celebrated Safe Scholars initiative that was launched in 2015 as a tool to target young learner pedestrians aged between 6 - 13 - educating them about the fundamentals of road safety. 
 
Since then, the campaign has made its way across all nine provinces, at schools located in both urban and rural areas, to promote a key message amongst learners – the importance of practising vigilance and being responsible when travelling on the roads.
 
In fact, the Safe Scholars campaign has been highly effective, and to date, over 1.3 million learners at 1 455 schools have been positively impacted by Imperial’s road safety mascot, Bongie - Buckle Up Buddy. Bongie forms an integral part of the Safe Scholars campaign by facilitating key road safety messages during his visits to schools, using an easy-to-learn and memorable approach including a road safety song - “you look right, you look left, you look right again and then cross” to entrench this amongst learners.
 
Francis concludes; “Road safety affects everyone, both young and old, and if we are to continue to reach a diverse audience to ensure that we are making an impact in our quest to contribute towards safer roads, social media is a vehicle that will allow us to reach the masses and encourage participation from all South Africans.”
 
“Since we rolled out our #BongieSays campaign, our online engagement has grown by 93% on Facebook and by 27% on Twitter, which is encouraging as it shows that people are responsive to the road safety advice, and something that we hope to build on as the campaign gains momentum.”
 

Share This Page

Tell a friend icon Tell a Friend | Fax machine icon Print this Page

News Articles

15 Dec 2018 | From Arrive Alive
On the D19, along the Matlala road near Segopetjane cross in the Capricorn district, the driver of polo v/w, lost control of the vehicle and overturned. 1 male driver of about 29 years is deceased It is alleged that the driver lost control at high speed. SAPS>>Mashashane Driver killed
15 Dec 2018 | From Arrive Alive
Gauteng: At 21H58 Friday night Netcare 911 responded to reports of a serious collision on the R21 traveling from Pretoria to Kempton Park. Reports from the scene indicate that two heavy motor vehicles and a light motor vehicle were involved in a collision. Two people tragically sustained fatal injuries
15 Dec 2018 | From Arrive Alive
Depending on what you know, three things that make summer great could also prove fatal if you don’t know what to do in an emergency. An ER24 expert shares how to keep yourself – and your family – safe this summer. Water As Zita Mathios, an ER24 advanced life support provider based
15 Dec 2018 | From Arrive Alive
With the onset of the closing of schools and factories the community of Nelson Mandela Bay is entering into the run-up towards the peak season. Families are flocking towards the Bay using public and private transport on the main roads leading in and out of the Bay. Motherwell Cluster Commander, Major
14 Dec 2018 | From Arrive Alive
One person was injured following a multiple vehicle collision on the R102 north just before the Palmview entrance in Phoenix a short while ago (Friday). At approximately 17:14 members of Reaction Unit South Africa was called out to the scene by passing motorists reporting the collision. Upon arrival
14 Dec 2018 | From Arrive Alive
Emer-G-Med paramedics from M01 & A01 Braamfontein, Victoria & Empire responded after a tyre came off a Rea Vaya bus down a steep hill into the back of a vehicle. Two patients were transported by EGM A01 to the Hillbrow clinic Emer-G-Med Tyre from bus crashes into back of passenger
14 Dec 2018 | From Arrive Alive
One man was killed and four others injured this morning following a vehicle rollover on the N8 near Petrusburg in the Free State. ER24 paramedics, along with other services, arrived on the scene at approximately 10h40 to find a wrecked light motor vehicle on the side of the road. One man was found lying
14 Dec 2018 | From Arrive Alive
Substantial further fuel price reductions are on the cards for January, but the exchange rate could spoil the party. This is according to the Automobile Association (AA), which was commenting on unaudited mid-month fuel price data released by the Central Energy Fund. "The South African fuel price
14 Dec 2018 | From Arrive Alive
Traffic will begin to pick up after schools close on Friday, 14 December – the beginning of a long weekend as Monday, 17 December is a public holiday and when the construction industry shuts down. As Christmas falls on a Tuesday, it can be expected that traffic will start peaking on the previous

News Archive

Home  |  
Contact  |  
Browser  |  
Disclaimer  |  
CMS  |  
© 2018 - All Rights Reserved www.arrivealive.co.za