ARRIVE ALIVE ADVERTISEMENTS / VALUE OF HUMAN LIFE

"Our advertising and public relations campaign have emphasized the pain caused to families who lost their loved ones because of reckless driving....We must emphasize that each and every death is a tradegy , and will leave a family bereaved not only this Festive Season, but for the rest of their lives.We again stress that road safety is the responsibility not only of government but that all road users have a co-responsibility to ensure their safety, and that of their families and other road users." - Department of Transport, 17 December 2003


TV Advertisements

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View advert 1 with Doctor Di

View advert 2 with Rosalee

View advert 3 with Warren

TV Advertisements by Terraplane for the Department of Transport

Life Stories in a Morgue

Simulation of Road Accident

RADIO ADVERTISEMENT

Radio advert donated by James Olivier

Radio advert for ArriveAlive.co.za donated by James Olivier

VUKA AWARDS

VUKA AWARDS 2003 WINNER "Pizza

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