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"Our advertising and public relations campaign have emphasized the pain caused to families who lost their loved ones because of reckless driving....We must emphasize that each and every death is a tradegy , and will leave a family bereaved not only this Festive Season, but for the rest of their lives.We again stress that road safety is the responsibility not only of government but that all road users have a co-responsibility to ensure their safety, and that of their families and other road users." - Department of Transport, 17 December 2003
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